Wrap It Up with a Bow: Goodbye, '25, and Hello, '26!

An Oula Year in Review

Happy New Year, Oulakins! We are so excited to welcome 2026. It promises great things: the year of the Fire Horse, a “1” year in numerology, and the American semiquincentennial (that’s a 250th anniversary)! It’s also Oula’s Sweet 16, and as any teenager would do, we’ll take some time to explore, get a little wild, experiment, learn, and love hard. Before we dig into all the amazingness that’s coming, let’s take a moment to reflect on 2025.

Oula by the Numbers

Let’s break down some of the big wins of the past year! Here are the numbers that made a difference in 2025, from all around the Oulaverse:

How We're Growing, Where We're Going

Goodbye, '25....

2025 came with some big wins in the Oulaverse. We relaunched our Online Studio on a new platform. With this major refresh, we also built a recording studio in St. Paul, MN, and gave our Missoula studio a big makeover. At the same time, we launched an app that allows you to take your favorite Oula classes with you wherever you go! We’re so proud of the work that our teams put into our updated Oula Online Studio–and we’re so grateful to all of you who join to move, reset, and leave comments online.

At the same time, we wish that the Oula Online Studio were growing bigger and faster. 

We want to share Oula with the whole world! The Online Studio is a beautiful complement to our in-person classes and gives you a chance to try out new moves or formats, to take a middayrefresher, or to share the classes you love with friends and family who don’t live near an Oula hub. We want to continue to grow the magic of Oula and need your help, so please mention the Online 

Studio in classes, to your friends, or post on your socials.

Did you know…?

🤑 Oula instructors get a 50% discount on Online Studio subscriptions.

👍 Everyone can enjoy a 2-week trial to check out the 12+ new classes that drop each week.

👟 With 3 formats and Mindful Moments, a variety of class lengths, and more than 20 instructors to move with, there’s truly something for everyone.

💜 The Online Studio offers fun and silly challenges where you can win Oula gear and connect with other participants in the online community.

✨ Each subscriber has a unique code to share with others–if you refer a friend, you get a month of the Oula Online Studio FREE!

If you haven’t tried the Online Studio yet–what are you waiting for? If you tried it and it wasn’t for you, let us know what was missing the mark. Send a note to studio@oulafitness.com to share your constructive feedback.

We’ve also been working on some internal restructuring of Oula’s teams and goals. Goal-setting ain’t easy, and we’ve been thinking about how to align and streamline the different bodies of work within Oula–things like instructor support, training, merch,

choreography, and communications. We’ve announced some projects that weren’t quite ready to launch (the Body Strength online training and the podcast reboot are coming soon-ish, we promise!) We looked at where our teams and products need more support, time, or resources, while knowing that we’re a scrappy small company. Nonetheless, we keep making Oula the best she can be. And while there have been some tough learning moments, we know that we have an amazing, passionate crew in Oula–and in you. 2025 was the year to Learn-Grow-Lead in the Oulaverse. We learned from mistakes, will keep pushing forward, and we can’t wait to open to new opportunities and ideas in 2026!

….And Hello, ‘26

What does 2026 have in store? We’re so glad you asked! We have oodles of ideas to connect, move, celebrate, and calibrate. We’re really looking forward to:

🏕️ We’re setting up Camp Oula from 4/30-5/3. There are only a handful of bunks left, so if you’ve been on the fence, you’d better decide quickly! Hustle on over to ourCamp page to answer all your burning questions and to save your spot. 

🥳 Oula’s Sweet 16! That’s right, Oula Fitness is celebrating 16 fabulous years this May. We are going to party it up this spring! While plans are in the works, you can count on extra-special Connection Classes, special merch, shoutouts from across the Oulaverse, and more. We’re going to ring in this special birthday with style.

🚀 We’ll launch promised programs, like online Body Strength and Soul Flow training, plus the reboot of Oula’s podcast.

🌟 Oula HQ is discussing the right in-person experiences–think Community Connection Classes, Empowerment Weekends, and special retreats–to come your way in 2026 and beyond, but you’ll have to wait for the details…

👯 We’re so excited to grow our Dance choreography team and bring new ideas and energy to Oula! Interviews are underway, and we can’t wait for new creators to join our team. 

We know 2026 is going to be a big year. We know that every year has its challenges, but this one just feels promising. (And heck, it seems like anything will be better than the 2025 rollercoaster, right?!) Stay tuned as we continue to refine, ideate, and grow in the year to come. We’re thankful that you're along on this ride.

Oula Affirmations, One Word at a Time

change in the year ahead.

Oula connects community and inspires growth by sharing affirmations. Monthly or quarterly, Oula has put out a short phrase that creates a theme through music and communication, like encouraging everyone to share a headspace together. In the past, we’ve shared affirmations like “I am love” or “I am open.” This year, rather than a full affirmation, Oula is embracing a quarterly word. A single word can carry so many meanings! During each season, we will get to play and grow with the word. Growth, introspection, questioning, and curiosity–what does the word mean to you, and how does it shift throughout the months? Where does this word show up in your life, in Oula, or where do you need it to go?

Through March, we’ll lean into the word “Explore.”

Happy New Year, Oulaverse!

As we meet the new year, let’s move forward to create a beautiful future—together. Happy New Year, Oulaverse. Let’s make it a great one.